Leased a Taringa unit in 9 days without dropping the rent.
22 days
On market before takeover
9 days
Leased under Toohey PM
14
First-week enquiries
Case proof.
- Suburb
- Taringa
- Landlord type
- Investor with a vacant unit
- Problem
- The property had been listed for 22 days with weak enquiry handling and no approved application.
- Action
- Toohey PM kept the rent unchanged, upgraded the campaign, increased inspections and introduced same-day enquiry response.
- Result
- The unit leased in 9 days at the original rent and avoided about $1,300 in further vacancy.
- Primary metric
- Saved about $1,300 in further vacancy
The situation
This two-bedroom Taringa unit had been on the market for 22 days under the previous agent at $510 per week, with no application progressing to approval.
Tenant enquiries were taking 2 to 3 days to be returned, only one open home was scheduled each week, and the listing photos were phone-quality. The market price was not the issue. The process was.
What we did
We kept the asking rent unchanged at $510 per week and focused on fixing the campaign.
We organised professional photography, rewrote the listing copy, and increased the inspection schedule to three open homes per week: two midweek twilight inspections and one Saturday inspection.
We also introduced a same-day enquiry response standard, with applications acknowledged within two business hours.
The outcome
The property leased in 9 days at the original $510 per week to a screened applicant with strong rental history.
Result: enquiry volume lifted from a reported 3 to 4 per week to 14 in the first week of relisting, saving approximately $1,300 in further vacancy compared with the previous trajectory.
“Same rent, same property. Completely different result. Returning calls the same day and running more inspections was all it really took.”
Michael Cheng
