Secured an 18-month executive lease at $1,295 per week.
$1,295/wk
Lease achieved
18 months
Fixed-term lease
$15,200
Additional rent
Case proof.
- Suburb
- St Lucia
- Landlord type
- Owner relocating overseas
- Problem
- A premium renovated townhome risked being marketed like a standard rental at a lower recommended rent.
- Action
- Toohey PM targeted corporate relocation channels, used premium media and ran private inspections only.
- Result
- The property leased for 18 months at $1,295 per week, adding about $15,200 in rent over the term.
- Primary metric
- $15,200 additional rent over the term
The situation
This newly renovated St Lucia townhome came to market while the owner was relocating overseas for an 18-month corporate posting. They wanted a quality long-term tenant at a premium rent, but another agent had recommended listing at $1,100 per week and seeing who applied.
That approach would have treated a premium home like an ordinary rental campaign.
What we did
We marketed the property specifically into corporate relocation networks and expatriate placement services instead of relying only on the broad rental market.
We also commissioned high-end listing photography, including twilight shots and a 3D walk-through. Inspections were restricted to private appointments only, with no public open homes, so the campaign maintained its executive positioning.
The outcome
The property leased to an expatriate executive on an 18-month fixed-term lease at $1,295 per week, aligned precisely with the owner's planned return date.
Result: six private inspections, three formal offers, and approximately $15,200 in additional rent over the term compared with the previously recommended asking rent.
“I'd been told the market was the market. Targeting the right tenant pool got us almost $200 more a week on the same house.”
David Hartley
