Repositioned a no-pets listing and lifted enquiry volume.
19 days
Listed before change
18
First-week enquiries
7 days
Time to lease after relaunch
Case proof.
- Suburb
- Manly West
- Landlord type
- Owner with a stalled leasing campaign
- Problem
- A blanket no-pets policy had reduced enquiry volume and limited the tenant pool.
- Action
- Toohey PM addressed the real flooring risk, repositioned the listing as pets considered and added inspection controls.
- Result
- Enquiry rose to 18 in the first week and the property leased 7 days after relaunch.
- Primary metric
- 18 enquiries in the first week after relisting
The situation
This three-bedroom Manly West house had been listed for 19 days at $620 per week as no pets considered. Only two enquiries had come through, and both were withdrawn once applicants saw the pet exclusion.
The owner's actual concern was carpet damage from a previous tenancy years earlier, but that concern had turned into a blanket policy that was limiting the tenant pool.
What we did
We worked through the underlying risk: flooring damage. We recommended replacing carpet in the two main bedrooms with hybrid flooring for about $3,400, depreciable as a capital improvement.
The listing was then updated to pets considered on application, supported by a written pet agreement and quarterly inspections.
The outcome
Enquiry volume rose from two enquiries to 18 in the first week after relisting. The property leased on day 7 at $625 per week to a family with one small dog.
Result: a broader tenant pool, a higher achieved rent, and an owner who now actively requests pet-friendly marketing on new listings.
“Once I separated 'I don't want carpet ruined' from 'I don't want pets', the whole thing made sense. I'd been turning away half the market for no real reason.”
Lucia Romano
